People ask me what it’s like to have a book on Amazon. “Hard work,” I reply. It feels good, and I’m not hiding it, but behind the prospect of selling millions of books, there’s a lot going on. Especially if you’re an indie author, like me.
The most important thing, for an aspiring author, is visibility. I went through the painful process in my home country, Slovenia, and now I’m in the same position again. With one important difference. Instead of two million people, I have to present myself to seven billion. No pressure. Of course everyone on the planet will never know me, even every Slovenian doesn’t know me, but you know what I mean.
So what does one do to achieve a fair amount of visibility? First of all, it takes time. I mean, you can always buy fans of your Facebook page, Twitter or Instagram followers, but is it worth it? It looks nice to have 100k followers, but it only functions if they’re organic. Meaning that people followed you because they’re genuinely interested in you. And here’s where time comes into the picture. It’s virtually impossible for an indie author to get a thousand followers over night. Except in case of an extraordinary event, like Sarah Jessica Parker sharing your book.